The Research Status of Value Co-creation in Service Platforms

Service platforms based on network are becoming even more important to physical end-products and services industry. As service platforms will become the founding infrastructure of our economies, the understanding of the value that a service platform can create is of great importance. The development of technology enhances a new way to create the value. Involving customers to co-create value is an important strategy for businesses to satisfy personalized demands and to gain competitive advantages. The paper studies the application of value co-creation in the service platform under the context of Service Dominant Logic (SDL).